Why ‘Red Velvet’ Is the Winter Hair Shade to Watch

As the colder months arrive, hair colour tends to shift towards deeper, richer tones. This season, one hue is gaining particular momentum: ‘red velvet’. Rich, glossy and warm without tipping into orange, red velvet offers a luxurious statement that flatters many skin tones and feels both current and timeless. Here’s how to understand the look, whether it suits you, and the salon and at-home care you’ll need to keep it looking salon-fresh.

What is ‘red velvet’ and why it’s trending

Red velvet is a deep, jewel-toned red with brown and burgundy undertones. It’s less vivid than cherry or copper reds, but warmer and more saturated than classic auburn. The result is a glossy finish that reads as sophisticated rather than bright — perfect for winter wardrobes and evening lighting. Colourists are recommending it because it translates well on camera, adds instant richness to hair, and works across lengths from sleek bobs to long, layered cuts.

Who it suits — skin tones and starting colours

Part of red velvet’s appeal is its versatility. Because the shade sits between brown and burgundy, it often flatters a wide range of complexions:

• Fair skin: choose a version with slightly cooler burgundy undertones to avoid overwhelming paler tones.
• Medium/olive skin: warm red velvet with brown base brings out warmth without clashing with olive undertones.
• Deep skin: richer, deeper formulations create a striking contrast that looks luminous in natural light.

Hair professionals will tailor the exact mix — adding golden, mahogany or blue-based pigments — so it complements your colouring and natural hair level. If you’re starting from very light blonde, expect the colour to appear more vibrant; darker bases will result in deeper, more subtle red-brown tones.

Salon process and what to ask for

At a consultation, a colourist should assess your natural level, previous colour history and hair condition. Typical steps for achieving red velvet include:

• Colour mapping: identifying where to deposit warmth and where to preserve depth for movement.
• Toning or pre-lightening: if lifting dark hair, a controlled pre-lighten and tone will help the red register true.
• Custom gloss or demi-permanent shade: many stylists finish with a gloss to boost shine and richness.

Helpful phrases to use at the chair: “rich burgundy-brown,” “glossy, low-maintenance red,” and “warm without copper.” Ask your stylist how many levels of lift are required and whether a gloss or demi-permanent service will be used to minimise fading.

Maintaining red velvet at home

Red pigments wash out faster than many others, so maintenance is the key to keeping the colour vibrant. These practical steps protect tone and shine:

• Use a colour-protecting, sulphate-free shampoo and a hydrating conditioner to preserve pigment and moisture.
• Limit washes to two or three times a week and rinse in cooler water to reduce fading.
• Apply a weekly gloss or clear glaze at home (or book an in-salon refresh every 4–8 weeks) to revive depth and shine.
• Always use a heat protectant before styling and minimise high-heat tools to prevent dryness and colour loss.
• Protect hair from sun exposure with hats or UV-protective sprays — sunlight can accelerate red fading.

For those who prefer lower maintenance, ask your stylist about a darker base with red highlights or face-framing panels: you’ll get the effect of red velvet with less frequent touch-ups.

Styling ideas to show off the shade

Because red velvet catches light beautifully, certain styles amplify the colour’s dimension. Try soft waves or blunt lob cuts to showcase glossy surfaces, or long layers to let burgundy and brown tones play together as hair moves. For extra polish, a smoothing serum or light gloss spray applied to mid-lengths and ends after styling will enhance luminosity without weighing hair down.

Takeaway

Red velvet is a versatile winter shade that balances warmth and depth, flattering many skin tones while offering a luxe, glossy finish. Achieving the look relies on a tailored salon formula and ongoing colour-care at home — low-heat styling, colour-safe products and periodic glossing are essential. If you want a statement hue that still feels wearable for day-to-day life, red velvet is worth discussing with your stylist this season.