Step Inside Tom Smith’s New Bloomsbury Luxury Hair Salon

London’s salon scene rarely sits still, but a new opening in Bloomsbury from celebrated stylist and trend forecaster Tom Smith is the sort of launch that genuinely shifts the conversation. According to Grazia, Smith’s new luxury salon, Aevum, is designed to feel less like a rushed appointment and more like an elevated, intentional experience—one that merges considered design with modern, craft-led hair services.

For clients, it’s a timely moment: the UK hair industry has been leaning into “experience-led” beauty for a while, where the environment, pacing and consultation are as important as the final blow-dry. Bloomsbury—long associated with culture, publishing and a certain quietly confident London elegance—also feels like a meaningful choice of postcode. What makes this opening newsworthy isn’t just a new address, but what it signals about where premium haircare is heading in 2026: slower, smarter, more personalised, and built around trust.

Why Aevum’s opening matters for the UK salon landscape

When a high-profile stylist launches a flagship space, it tends to reflect wider shifts already under way in salons across the country. In the past few years, many UK clients have become more precise about what they want: realistic maintenance plans, transparent timing, and results that photograph beautifully but still suit daily life—Tube commutes, office lighting, weekend plans and all.

Openings like Aevum also highlight a broader rebalancing in luxury hair: less about “more” (more add-ons, more steps, more products) and more about getting the fundamentals right. A genuinely excellent consultation, accurate sectioning, disciplined timing, and education that helps a client maintain their look at home can feel more luxurious than anything else.

From an industry perspective, the Bloomsbury location is notable because it sits slightly outside the most obvious luxury-beauty corridors, suggesting confidence that clients will travel for quality—and that premium salons don’t need to follow a single postcode blueprint to succeed.

Experience-led luxury: what clients increasingly expect

“Luxury” in hair has evolved. It still includes beautiful interiors and high-end touches, of course, but the detail clients remember most is often how the appointment made them feel: listened to, guided, and never rushed. Many leading UK colourists and cutting specialists now treat the consultation as the cornerstone of the service—especially when it comes to corrective colour, fringe work, and texture-led cuts.

Grazia’s coverage of Smith’s salon points to a space built around a refined, modern sense of calm. That aligns with what many clients say they want now: a hair appointment that doesn’t feel like a conveyor belt. In practical terms, this approach often shows up in a few identifiable ways:

• Longer, more structured consultations to align expectations, especially for colour.
• Clear maintenance planning (how often to tone, gloss, trim, or refresh a fringe).
• Hair education that translates to real life—what to do on wash day, what to do on day three.
• Considered scheduling so clients aren’t waiting with foils in longer than necessary.
• Finishing choices that suit lifestyle—sleek blow-dries, lived-in waves, or air-dried texture.

If you’re booking into any new premium salon—Aevum or otherwise—your next practical step is simple: come prepared with two things, a reference photo you genuinely like and a short description of your morning routine (how much time you really have). Stylists can work brilliantly with both.

Tom Smith’s influence: trend literacy with wearable results

Tom Smith has become widely recognised not only for technique, but for the way he translates runway and celebrity hair into language everyday clients can use. In the UK, that kind of “trend literacy” is increasingly valuable: it bridges the gap between what’s inspiring online and what’s achievable for your hair density, texture, and appointment frequency.

In practice, trend-aware cutting and colouring doesn’t mean chasing viral looks at the expense of hair condition. Many experienced stylists recommend taking the underlying principle of the trend—softness around the face, a richer dimension through the mid-lengths, a more deliberate silhouette—then adapting it to your features and upkeep tolerance.

This is where salons positioned as luxury can offer genuinely useful value: not just great execution on the day, but a plan that helps the hair look better for longer. Think of it as “design thinking” for hair—shape, movement, and finish all mapped to you.

How to bring ‘salon luxury’ into your next appointment (wherever you go)

You don’t need to be sitting in a brand-new Bloomsbury salon to benefit from the service ideals that openings like this spotlight. You can recreate much of that experience by approaching your appointment slightly differently—especially if you’re aiming for a result that looks expensive but remains low-effort between visits.

• Ask for a maintenance roadmap: “What will this look like at 4, 8 and 12 weeks?”
• Be honest about your styling habits: heat styling, air-drying, gym frequency and product use all matter.
• Request a finishing lesson: two minutes of technique often beats buying more products.
• Clarify the non-negotiables: e.g., “keep my ends thick”, “no harsh line at the root”, “fringe must sit right without heat”.
• Bring context, not just photos: tell your stylist what you like about the image (shine, shape, colour depth).

If you’re currently looking for a more premium experience, try this next time: book a consultation-only visit first (where available). It’s a low-pressure way to assess communication, expertise and whether the salon’s approach matches your needs before committing to a major cut or colour.

Key Takeaways

• Tom Smith’s new Bloomsbury salon opening is a notable moment in London’s luxury hair scene, reflecting a broader shift towards experience-led appointments.
• Modern salon “luxury” is increasingly defined by consultation quality, pacing, personalisation and realistic maintenance planning.
• Trend-aware hair doesn’t have to be high-maintenance—many stylists adapt the principle of a look to suit your texture, lifestyle and budget.
• To get a better result anywhere, arrive with both inspiration images and a clear picture of your daily routine and time for styling.
• A consultation-only booking can help you choose the right salon and avoid costly, stressful changes—especially for colour transformations.

Frequently Asked Questions

Where is Tom Smith’s new salon located?
Grazia reports that Tom Smith’s new luxury salon, Aevum, is in Bloomsbury, London.

What makes a salon feel “luxury” beyond the interior?
Typically, it’s the consultation, timekeeping, technical precision, and how well the stylist builds a plan you can maintain at home—not just the décor.

How do I ask for a luxury-looking colour that’s still low maintenance?
Ask your colourist for a plan that grows out softly (often described as blended roots or lived-in dimension) and request guidance on toning or gloss refresh timing.

Is it worth doing a consultation before a big cut or colour change?
Yes—many professionals recommend it, particularly for significant changes, colour corrections or fringe work. It aligns expectations and can protect hair condition by planning the safest route.

What should I bring to my appointment to get the best result?
Bring a few reference photos, note what you like about them (shape, shine, fringe length), and be honest about your routine—how often you wash, use heat, and how frequently you can return.